Nexgen Marketing Case Studies and Blogs

NexGen Marketing logo

Blogs & Case Studies

Your Future • The Next Level

BLOG : Sell it with your heart – how professional presentations can help your charitable cause

Most of my professional career has been in selling; promoting goods or services to potential customers in the hope of getting a positive decision leading to a lucrative contract.   So, is selling relevant to a charity? Or can the third sector rely on goodwill alone to get those essential funds rolling in?   I …

Read moreBLOG : Sell it with your heart – how professional presentations can help your charitable cause

BLOG : CHURCHES: Is Marketing the Answer? – Or is it a case of “not today, thank you”?

I was at an event called “Heart Edge” in Birmingham recently – (Heart Edge is a network of churches who support mission focussed on four key areas, Commerce, Culture, Congregation and Compassion). …. Anyway, as part of the afternoon break out sessions, I was giving a short talk around the subject of Commerce and how …

Read moreBLOG : CHURCHES: Is Marketing the Answer? – Or is it a case of “not today, thank you”?

Trident Reach – Literature and Key Messaging

Trident Reach are a registered care and support charity offering services to just over 2,000 people within the Midlands. These services include supporting people within care, people with learning difficulties, those with mental health issues, as well as young people at risk. Partnering with other funding agencies such as Bridges and the National Lottery, Trident …

Read moreTrident Reach – Literature and Key Messaging

TLG the Education Charity – Sales force coaching

TLG, an Ofsted registered education charity devoted to transforming the lives of young people who are at a crisis point in their education, wanted to launch a new product offering focussing on Early Intervention. This meant that the sales force needed to be equipped with professional selling skills including proposal writing, sales meeting tactics and …

Read moreTLG the Education Charity – Sales force coaching

Yardley Wood Baptist Church – Web site and Visual Marketing

Yardley Wood Baptist Church is a growing community of people with a heart for providing support to those most in need. Working on a very limited budget, we made sure that the YWBC web site looked professional, reflected the church’s mission and was kept up to date with details of sermons, activities and latest news. …

Read moreYardley Wood Baptist Church – Web site and Visual Marketing

Jericho Foundation – Sales lead and income generation

With 85% of its £3 million turnover coming from trading in goods and services, this local Charity and Social Enterprise was highly reliant on its Eight Social Enterprises to deliver the income it needed to deliver its mission of helping people into skilled and fulfilled employment. In 2015, sales leads coming in from the Jericho …

Read moreJericho Foundation – Sales lead and income generation

Arkbauer – Translating “Latvian” English into International English

This Latvian bespoke software developer wrote several pieces of copy and blogs for their web site, some of them quite heavily technical and with detailed comments and opinions about this specialist subject. With experience in both IT, software development and of course good copywriting, we were able to “translate” the articles into good, grammatically correct, …

Read moreArkbauer – Translating “Latvian” English into International English

Madoc and Rhodes – Opening up communication channels

A long-established Insurance broker offering a personal face to face service was highly successful as a niche insurance provider competing with the busy on-line marketplace – but knew they could always do more. We delivered a number of marketing advice sessions with the business owner and encouraged the use of professional communication and storytelling – …

Read moreMadoc and Rhodes – Opening up communication channels

Nexgen IT Solutions – Business mentoring

The owner of this IT solutions company set up on his own enterprise after leaving another similar IT business. For us, this was basically a mentoring project – one which is still ongoing. Using our skills and knowledge, we seek to encourage and support the owner and his staff in all Marketing aspects of running …

Read moreNexgen IT Solutions – Business mentoring

Birch -HR – Web site redesign and consistency

An HR services business specialising mainly in the education and health sectors, Birch-HR had a need for professional Marketing Director support to advise them on all aspects of their marketing. Using the time and budget available, we re-imagined their web site with a new navigation structure focussing on customer groups and showing case studies and …

Read moreBirch -HR – Web site redesign and consistency