NEXGEN MARKETING

BUILDING A SOCIAL ENTERPRISE?

“Marketing is the management process responsible for Identifying, anticipating and satisfying customer requirements profitably”

Helping charities and social enterprises

STRATEGIC MARKETING AND DEVELOPMENT
FOR CHARITIES AND SOCIAL ENTERPRISES

Marketing direction and management for Charities and Social Enterprises - A flexible senior marketing function at a fraction of the cost of employing your own team.

Roger Bauckham DipM FCIM

Image is everything

Image is everything

How you look to others can make the difference between success and failure. We work with you to ensure your image truly reflects your mission, as positively as possible.

  • Brand building
  • Website development
  • Communication planning
  • Utilise social media effectively

Establishing a dialogue

Establishing a dialogue

Educating your audience about what you do is essential to building a relationship. We help deliver compelling websites which are attractive to Google.

  • Engaging content
  • Eye-catching images and video
  • Google tactics
  • Analytics and reporting

Bringing in the money

Bringing in the money

Professional sales staff are not essential to charities and social enterprises. We teach you how to find out more about what your customers really want.

  • Crucial customer liaison
  • Pitching and presenting
  • Supporter loyalty
  • Networking for new business

Reinforcing the message

Reinforcing the message

There are many ways to spend your marketing budget – but how do you find out what is likely to work? We expertly inform and guide you on the best options.

  • Essential advertising
  • Promotional item decisions
  • Getting your message across

Carrying on the conversation

Carrying on the conversation

To keep customers, build followers and ultimately win new clients you need to stay in touch. We support you to develop a practical plan and implement procedures.

  • Internal and external communication
  • Database management
  • Regular eMarketing
  • Follow up is key

Building a Social Enterprise?

Building a social enterprise

Are you an established social enterprise planning to move up to the next level? Or a new venture hoping to deliver social value? We work with you to make business-like decisions, formulate plans and build a foundation for success.

  • Business planning
  • Marketing planning
  • Crucial budgets

Developing a new product?

Developing a new product?

Got a great idea for a product and believe there is a market? We will help you research and develop a strategy to increase your chances of success.

  • Research and testing
  • Actual delivery
  • Practical pricing
  • Building loyalty

Need to futureproof your IT Infrastructure?

Need to futureproof your IT infrastructure

Your IT infrastructure is an indispensable tool for today’s charity or social enterprise. We will support and advise you on the most useful and cost-effective solutions.

  • What do you really need?
  • Capitalising on new tech
  • Securing your data

Contact

Roger Bauckham DipM FCIM
Director

M : 07514 262213

E :

Photo of Roger Bauckham DipM FCIM

About Roger Bauckham DipM FCIM

Roger is a Fellow of the Chartered Institute of Marketing with a proven track record of delivering consistent sales results by building long term beneficial relationships with both customers and staff.  He ran a successful IT solutions, software and support business for 25 years before moving to the charity sector to use his skills and marketing expertise to help others.

A skilled marketer with an innate understanding of customer needs who leads and empowers others to make a difference in their organisation. Committed to supporting the third sector, Roger spent the past 2 years at senior level with one of the UK’s leading charities and social enterprises.  He has a passion for professional marketing and technology and their contribution to a socially aware, profitable and forward looking organisation.

Enquiry